Better kitchens are built together.
Your expertise. Our kitchen know-how. A better way to bring great ideas to life.
Meet BBY Trade & Studio — our partner programme for interior designers, architects, kitchen fitters and independent professionals. Explore great kitchen products, collaborate on projects and earn rewards when your introductions turn into qualifying orders.
We're inviting a select group of founding partners to help shape what comes next.
Good work deserves a good partner.
You've got the ideas, the skills and the clients. We've got the kitchens.
Built By You brings together 20 years of trade-supply experience, a considered collection of kitchen products and a simpler approach to planning and buying.
Whether you're designing an entire home, specifying a new kitchen or fitting the final cabinet, BBY is here to help bring it all together.
Your project. Your expertise. Our support.
More than another trade account.
Freedom to create.
From timeless shakers to contemporary handleless kitchens, discover eight BBY door collections and 30 worktop finishes across two ranges.
Give your clients real choice without unnecessary complexity.
Better together.
Work alongside BBY and your client on kitchen plans, product selections and practical project requirements.
Our founding pilot is designed to make collaboration easier, with project support tailored to the work you're bringing us.
Rewarding relationships.
Introduce a new customer to BBY and you could earn a partner reward when their qualifying kitchen order is completed.
Clear terms. Agreed rewards. No guesswork.
People, not just a platform.
Access a dedicated BBY partner contact for questions about products, specifications and your registered projects.
Because sometimes a proper conversation makes all the difference.
Let your work do the talking.
Great projects deserve to be seen.
We're creating opportunities to showcase selected partner projects across BBY's website and social channels, with the appropriate permissions.
Two sides of the same great project.
For the creative minds.
You've got a vision. Let's help make it happen.
Explore BBY's door styles, colours, worktops and cabinet options while retaining the creative relationship you've built with your client.
Bring your ideas. We'll bring the kitchen know-how.
For the hands that make it happen.
You know what makes a kitchen work in the real world.
Explore flat-pack and rigid-built options, access product information and work with BBY on suitable customer projects.
Whether you're making an introduction or helping deliver the finished result, there's a place for the right trade partners.
Your client. Your vision. Their kitchen.
Working with BBY shouldn't mean handing over the relationship you've spent time building.
Your client purchases their kitchen directly from BBY, with clear product pricing and an agreed supply process. You remain their independent designer, fitter or project professional.
The aim is simple: everyone understands their role, everyone knows what's being supplied, and the customer stays in control.
Here's how it works.
- Join the conversation.
Tell us about you, your work and the projects you take on.
We're reviewing applications for a limited number of founding partner places.
- Bring us a project.
Once approved, introduce your client and register an eligible project with BBY.
We'll confirm the applicable partnership arrangements before the project proceeds.
- Make it happen together.
Explore products, develop the kitchen specification and agree how BBY can support the project.
You focus on your expertise. We'll focus on supplying the kitchen.
- The customer orders.
Your client places their kitchen order directly with BBY.
The customer receives their own order documentation, pricing and product-related support.
- Good work gets rewarded.
When an eligible introduced order is successfully completed and meets the agreed conditions, you receive your partner reward.
Straightforward, transparent and agreed in advance.
Built on good relationships.
We're not interested in complicated commission arrangements or confusing customer handovers. The BBY approach is built around three things:
Transparency.
Commercial relationships and eligible rewards are agreed and disclosed appropriately.
Independence.
Your client relationship and professional judgement remain your own.
Collaboration.
We work together to deliver a better kitchen-buying experience.
A partner reward is never a reason to recommend a product that isn't right for the customer.
A few things worth knowing.
Who can join BBY Trade & Studio?
We're welcoming applications from interior designers, independent kitchen designers, architects, kitchen fitters and other relevant trade professionals. Places in our founding pilot are limited, and applications are reviewed individually.
Do I have to purchase kitchens from BBY myself?
No. The programme is built around customer-direct purchasing. Your client buys their kitchen from BBY while you continue to provide your own professional services.
How do partner rewards work?
Approved partners may earn rewards on qualifying, successfully completed orders they introduce. We'll explain the applicable reward structure, eligibility rules and payment arrangements before you register a project. Rewards are subject to agreed partner terms and aren't automatically available on every order.
Can I continue charging my own design or installation fees?
Yes. Your independent design, consultancy or installation arrangements remain separate from the customer's purchase of products from BBY. Your own client agreements should clearly explain the services and fees involved, including any relevant supplier commission disclosures.
Will my client know about the partnership?
Yes. We believe commercial relationships should be transparent. Partners must appropriately disclose any BBY referral commission or other relevant financial benefit to their clients.
Can I collaborate on a kitchen plan?
Collaboration is part of what we're developing through BBY Trade & Studio. During the founding pilot, we'll agree the practical planning and project-support arrangements with each approved partner. More integrated collaboration tools may be introduced as the programme grows.
Can my completed project be featured by BBY?
We're interested in showcasing great work from our partner community. Selected projects may be considered for features with the appropriate permission from the designer, homeowner and any other relevant rights holders. A feature isn't guaranteed.
Is the programme open to everyone?
Not yet. We're starting with a small group of founding partners so we can build the programme around real professional needs and actual projects. You can request an invitation using the form below.
Let's build something together.
Whether you're sketching the first idea or fitting the final door, we'd love to hear what you're working on.
We're bringing together a small network of independent professionals who see kitchens a little differently.
Bring your experience. Bring your ideas. Let's see what we can build.
Founding partner applications are reviewed individually. Submitting an application does not guarantee acceptance.
BBY Trade & Studio is an invitation-only partner initiative. Participation, eligibility, commercial rewards and project support are subject to approval and agreed terms. Partners remain independent professionals and must disclose relevant commercial relationships to their clients. BBY is the supplier under the customer's separate BBY product-purchase contract.